Posted: 5:32 pm Wednesday, September 21st, 2011

Florida Marlins president David Samson talks — car accident, new logo, team rebranding 

By Joe Capozzi

Marlins president David Samson caught up with reporters this afternoon to downplay what he calls a perception that he was a hero for trying to rescue a man from a crashed car earlier today.

Samson also was asked about the new Miami Marlins logo, a subject that he didn’t discuss but a topic that led into other details about the re-branding of the Miami Marlins.

Here’s what he said.

About the car accident on Florida’s Turnpike this morning when he tried to pull a man from a car:

“It’s a terrible day. A man lost his life. There was nothing heroic done by me at all. Anybody would’ve done what I did. I saw it, I stopped my car. I went out to try and help him and I simply couldn’t help him and it’s horrendous.

“It’s mischaracterized and it makes me very uncomfortable. Let’s remember there’s a family who lost his life.

“I’m walking in the office and ‘hey, way to be heroic.’ That’s a misuse of the word. I can’t imagine anyone not doing what I did. I was not strong enough to open the door to help him, I wasn’t strong enough to save him. There were other people there. Together we couldn’t do it. It wasn’t just me and it was horrible. A man died and it was absolutely horrible.

On whether a logo that was leaked on the internet is actually the new logo:

“On the logo, there is officially no comment. We are having an unveiling on Nov. 11, 2011.
I’m not saying anything was leaked or wasn’t leaked. I read about so much stuff on the internet, it’s hard to keep track of it all.” Click here to join the previous discussion of the logo.

About the re-branding of the Miami Marlins on Nov. 11, 2011:

“Everything changes on that day – literally overnight. From everything as big to the fact that we’re called to the Miami Marlins to players in the Arizona Fall League on Nov. 11 they will wear Florida Marlins uniforms. On Nov. 12 they’ll be wearing Miami Marlins uniforms – literally down to that level of detail.

“Everything will change at that moment. You will never see another employee walking around in an old Marlins shirt. We’ll all be Miami Marlins…

“It’s all for fans who are buying tickets, none of whom come to Sun Life. It’s not like we’re relocating 20,000 people and we’re going to pick up and go to Miami. This is a brand-new fan base. We have season ticket holders who never bought season ticket holders here, who never came to a game here once, all of whom live in Miami.

“They walk into the ballpark and they buy tickets, literally that day. When people see the ballpark, they buy. We haven’t even started selling to individuals yet. It has been all businesses. …

“It’s like nothing that ever happened at Sun Life, even after we won the World Series. It’s literally considered for us a re-location. This is not building ballark in our parking lot next door., This is a full relocation, which is why the name changed, the uniform changed the logo changed. It’s a change in every way.

“The way we are viewing it is ‘Florida Marlins, 1993-2011. Miami Marlins 2012 – forever.’…

“We are going to earn every fan who comes to that ballpark,. We will earn their return trip through the experience they have off the field and the product gthey see on the field. We will earn their return.”