Posted: 11:05 am Tuesday, October 27th, 2009

Black Friday begins early with some coupons being leaked 

By Allison Ross

You know it’s beginning to look a lot like Christmas when Black Friday coupons start being leaked online.

A Black Friday shopper read the ads as he waited in line for a store to open last year. Palm Beach Post file photo.

A Black Friday shopper read the ads as he waited in line for a store to open last year. Palm Beach Post file photo.

Last week, BF Ads leaked what was apparently retailer Office Max’s 48-item Black Friday ad.

The leak was picked up by a number of different Web sites and redistributed before Office Max could pull the leaked ad from BF Ads’ site and issue a cease-and-desist order.

According to a story by Reuters, the letter from Office Max’s lawyers states that:

“Not only is most or all of the information BFads.net is disseminating regarding OfficeMax advertisements and sales false or misleading, such information is also misapproriated OfficeMax confidential information.”

So for now, consumers will have to keep waiting to see what Black Friday deals will be like this year.

Of course, according to an Accenture study, shoppers may “fail to find the discounts that they expect” this holiday season.

The study found that more people are planning to shop on Black Friday than in years past, but that most won’t be motivated to buy unless they get a discount of 20 percent or more; about a quarter of the respondents said they won’t buy unless they get a 50 percent discount or more.

“Holiday shopping in 2008 was defined by the huge discounts that were available – and available very early in the holiday season. In 2009, however, retailers will be reticent to offer such generous incentives in the face of rising commodity prices,” Janet Hoffman, managing director of Accenture’s Retail practice, said in a statement.

The Palm Beach Post will definitely be on the ground this year covering the fun of 4 a.m. shopping on Black Friday. Will we see you out there?

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  1. […] year, an Office Max ad was leaked to a number of sites. The office supplies retailer quickly pulled the ads from the websites and […]