Posted: 11:05 am Tuesday, October 27th, 2009
By Allison Ross
You know it’s beginning to look a lot like Christmas when Black Friday coupons start being leaked online.
Last week, BF Ads leaked what was apparently retailer Office Max’s 48-item Black Friday ad.
According to a story by Reuters, the letter from Office Max’s lawyers states that:
“Not only is most or all of the information BFads.net is disseminating regarding OfficeMax advertisements and sales false or misleading, such information is also misapproriated OfficeMax confidential information.”
So for now, consumers will have to keep waiting to see what Black Friday deals will be like this year.
Of course, according to an Accenture study, shoppers may “fail to find the discounts that they expect” this holiday season.
The study found that more people are planning to shop on Black Friday than in years past, but that most won’t be motivated to buy unless they get a discount of 20 percent or more; about a quarter of the respondents said they won’t buy unless they get a 50 percent discount or more.
“Holiday shopping in 2008 was defined by the huge discounts that were available – and available very early in the holiday season. In 2009, however, retailers will be reticent to offer such generous incentives in the face of rising commodity prices,” Janet Hoffman, managing director of Accenture’s Retail practice, said in a statement.
The Palm Beach Post will definitely be on the ground this year covering the fun of 4 a.m. shopping on Black Friday. Will we see you out there?