Posted: 12:38 pm Monday, August 17th, 2009

“Wearable towel” rivals “the Snuggie” for silly new product award 

By Allison Ross

I’m caving in.

I swore I would not ever write about “The Snuggie” — that ridiculous blanket with sleeves that has become so popular — on this blog.

They even have the Snuggie for dogs. When will it end?

They even have the Snuggie for dogs. When will it end?

But now there is a new product, by a different company, that rivals its ridiculousness, and I feel that something must be said. (Yes, I am guessing I am going to get some comments on this post telling me how wonderful the Snuggie is and blasting me for not jumping on the innovation bandwagon, but I don’t care.)

Today, the Washington Post wrote an article about a product called the “Wearable Towel,” which is exactly what it sounds like: a towel with three holes cut in it as arm openings.

Yep, a towel with three holes for $19.95 plus shipping and handling.

According to Miami-based inventor Zoni Stein (whose brother, Ari, is on Bravo’s reality series “Miami Social), “You can be totally undressed under this Towel.”

The Washington Post article puts it best when it says:

Is the Wearable Towel making us stupid?

“You must remember that . . . half of the population is dumber than average,” says Bob Garfield, ad critic for Advertising Age. “Included in that are people who may have been flummoxed by existing towel technology.”

I’m sorry, but I refuse to believe that people are not smart enough to use blankets or wear towels. Are you cold? Put on a sweater…it already has sleeves. Can’t get your towel to stay on? How about you just dry off and put on regular clothes. Or at least a robe. Don’t spend your hard-earned money on these inventions, especially not in this economy.

Who’s with me? Or are you on board the Snuggie/Wearable Towel train?

Trackbacks

  1. [...] My dislike of Snuggies has been justified. Bet this pooch wishes his owners never saw the Snuggie infomercials… [...]